Marine Wallace · Strategic Communications Director

I help organisations doing good work
to tell one clear story that people trust.

Why it matters

In times of change, everyone with a stake in an organisation, from employees and clients to investors, partners and the public, needs to know where it's going and why. Without strong communications, they fill the silence with doubt, and reputation pays the price.That's where I come in.I help write the music, then I conduct the orchestra: I shape the story with leadership, then lead the communications across all platforms, so every voice is in tune and every audience hears one coherent story.

How I can help

I work as part of your leadership team, on a project, interim or fractional basis. When a project needs more hands, I bring in trusted specialists from my network and lead them as one team.Recognise one of these situations?

The situationHow I help

"We're busy communicating, but we're not sure it's working, or what we're missing."

Quick scan

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I look beyond channels and content… more

I look beyond channels and content at how communications connect across your organisation.

Result: the gaps, and where to focus firstTimeline: 1–3 weeks

"We have more ideas than budget, and no clear plan for where our communications should go."

Strategy

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I shape it with you and build the tools to run it… more

I shape it with you and build the tools to run it: messaging, stakeholder map, priorities, content calendar and, if needed, a new brand identity.

Result: clear choices, and a plan your team can run withTimeline: 4–8 weeks

"Our partners each tell a different story about the project, or none at all. Our alliance isn't as strong as it should be."

Stakeholder and partnership management

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I open doors, broker agreements… more

I open doors, broker agreements and bring partners behind one story.

Result: a coalition that holds together and deliversTimeline: 3–6 months

"Our experts are brilliant at their work, but lose people when they speak in public."

Leadership and team coaching

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I coach executives to become confident spokespeople… more

I coach executives to become confident spokespeople and mentor communications teams.

Result: strong voices, and a team that no longer needs me

"We've launched a major programme, and nobody really owns the communications."

Communications lead

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I create the campaign and its content… more

I create the campaign and its content, engage stakeholders and deliver on time and on budget.

Result: one senior person accountable from start to finishTimeline: the length of the programme

"We have one shot at this summit, and we can't afford to go unnoticed."

Big moment

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For a summit, launch or event, I lead the plan… more

For a summit, launch or event, I lead the plan, the people and the partners, then run it on the ground.

Result: it goes right on the day, and the momentum carries on afterTimeline: 2–4 months

"Our head of communications has left, or we've never had one, and we need senior leadership now."

Interim or fractional Head of Communications

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Full-time for a set period, or a few days a month… more

Full-time for a set period, or a few days a month for as long as you need. I lead the function, set priorities and keep the work moving.

Result: senior leadership and continuity, without a long hiring processTimeline: flexible

"Our challenge doesn't fit in a box."

Something else on your mind?

Let's talk →

How I got here

I started as a journalist, translating complex topics into stories that engage, inform and stand up to scrutiny. In the corporate world, at Philips, ING and Publicis, I learnt to be rigorous, navigate matrix organisations and keep stakeholders engaged at every level. The thread through my career: I'm brought in when an organisation is changing fast. Transformation is where I do my best work.I moved to climate deliberately, because global warming sits underneath almost every other issue, from poverty and migration to energy and security. My trademark is connecting climate action to what people care about, like health, jobs, fairness and nature, and framing it within the wider economic and geopolitical moment.I'm also a 200-hour certified yoga teacher. Practising and teaching yoga helps me create safe environments for people to open up and connect.I studied at CELSA (Sorbonne), the London School of Economics and Cambridge. I work in English, French and Dutch from Amsterdam, in the Netherlands.

What I bring

Organisations that have trusted me with their brand story: Metabolic · Philips · ING / NN Group · AXA · ENGIE · Randstad · Sony · Publicis · Pluk! · Fondation en Famille

Change at scale

PHILIPS · ING · AXA · ENGIE

Aligned 80,000 Philips employees across 17 markets behind the shift to AI-driven healthcare. Took NN Group through Europe's largest IPO of 2014. Rolled out AXA's brand to 150,000 people and launched ENGIE after the merger of two organisations. Award-winning work

Ownership

Team spirit

I bring real energy to the work, and it's contagious. I lead with a clear direction and give each person room to find their place. I've run many cross-organisation teams and networks, as a consultant and in-house. At Metabolic, I introduced holacracy, self-management based on clear mandates, and it works.

Reputation

Metabolic

As part of Metabolic's leadership team, I turned a scientific sustainability agency into a recognised voice on the global stage: a new identity and sharp narrative, joint campaigns with partners, and a significant presence at key industry events such as the WEF and COP.

Let's talk

I turn complex change into stories people follow.
Something on your mind? Let's connect.

Marine Wallace works through The Flying Bridge · Amsterdam · © 2026